Connecting Mobile Innovation With Real-World Growth

Crypt.Media is a mobile value-added services (MVAS) partner for content providers and businesses. We design, launch, and scale revenue-driven mobile products, campaigns, and user journeys.

ExecutionMVAS strategy & execution for content providers
EngagementAcquisition, engagement & retention for mobile users
Analytical SupportEnd-to-end support from integration to analytics

Trusted by MVAS brands and content providers

50M+

Monthly user interactions

30+

Operator & platform integrations

5+

Years in MVAS & online marketing

Who We Are

A Specialized MVAS Partner for Content Providers

Crypt.Media is a dedicated mobile value-added services (MVAS) company helping content providers and businesses launch and grow profitable mobile offerings. We combine content, technology, and performance marketing to deliver complete MVAS solutions—covering content development, distribution, billing journeys, and user acquisition.

MVAS Strategy & Product Design

  • Identify high-potential use cases and revenue models
  • Design user journeys that work across telco channels and apps

Acquisition & Growth Marketing

  • Plan and run campaigns tailored to your target audience
  • Optimize for conversions, retention, and ARPU

Analytics & Performance Optimization

  • Track user behavior, funnels, and revenue
  • Continuously iterate to improve results

What We Do

End-to-End MVAS & Online Marketing Solutions

We provide a full stack of services for MVAS businesses and content providers—from content and integrations to lead generation and analytics.

MVAS product & content design
MVAS product & content design
Service integration with operators & platforms
Service integration with operators & platforms
Lead generation & performance campaigns
Lead generation & performance campaigns
Data analysis and optimization
Data analysis and optimization
Ongoing growth & support
Ongoing growth & support

Core Services

Comprehensive Solutions for Your MVAS Needs

Data Analysis & Insights

We turn raw data into clear decisions. Our team analyzes user behavior, content consumption patterns, revenue trends, and campaign performance to help you understand what really works.

  • Funnel analysis from impression to subscription
  • Cohort and retention reporting
  • Revenue & ARPU trend analysis
  • Content and campaign performance benchmarking
  • Actionable recommendations for optimization

MVAS Service Integration

We handle the technical complexity of integrating MVAS products with operators, aggregators, and platforms so your users enjoy a seamless experience.

  • Integration with telco billing, SMS, USSD, IVR, and APIs
  • Coordination with operators and technical partners
  • Testing of subscription flows and charging journeys
  • Ensuring uptime, stability, and smooth user experience
  • Documentation and support for your internal teams

Lead Generation for VAS & Subscriptions

We connect your services with the right audience through targeted performance marketing and partnership-driven campaigns.

  • Performance campaigns (social, display, search, affiliates, OEM, etc.)
  • Audience definition and creative strategy
  • Landing pages and pre-lander funnels
  • CPL / CPA / revenue-share models
  • Continuous campaign optimization

Content Provider Services

As a content partner, we help you adapt, package, and distribute your content for mobile users—ensuring higher engagement and better monetization.

  • Content roadmap and category planning
  • Localization & format optimization (short-form, IVR, SMS, app, web)
  • Content management and scheduling
  • Compliance and quality checks
  • Distribution strategy across telcos and digital channels

Campaign Management & Creative Studio

We design and manage high-performance campaigns that speak the language of your users and match the realities of MVAS funnels.

  • Creative concept & messaging aligned with each operator / region
  • Ad creatives (static, video, interactive)
  • A/B testing of hooks, landing pages, and flows
  • Optimization for click-through, conversion, and ROAS

MVAS Product & Growth Consulting

Not sure where to start or how to scale? We act as your strategic growth partner—from validating ideas to planning market expansion.

  • Market and competitor analysis
  • Offer and pricing strategy
  • Launch and go-to-market planning
  • Expansion planning into new geographies & operators

Solutions

Tailored MVAS Solutions for Every Experience

We design solutions around real user journeys, not just features.

Subscription & Membership Services

  • Daily, weekly, and monthly subscription flows
  • Upsell / cross-sell journeys
  • Renewal and win-back campaigns

EdTech & Learning Services

  • Micro-learning, quizzes, and assessments
  • IVR and SMS-based learning for low-bandwidth users
  • Progress tracking and engagement reminders

Entertainment & Lifestyle

  • Music, short videos, games, and infotainment
  • Event-based campaigns (festivals, sports, special days)
  • Gamified engagement and loyalty mechanics

Utility & Info Services

  • News, alerts, tips, and daily digests
  • Health, finance, and productivity content
  • Transactional and informational SMS flows

How It Works

A Simple, Structured Engagement Model

1

Discover & Align

  • Understand your goals, markets, and partners
  • Audit existing products, funnels, and campaigns
2

Design & Integrate

  • Design user journeys and experiences
  • Implement required integrations with operators and platforms
3

Launch & Grow

  • Run acquisition and engagement campaigns
  • Monitor early performance & fix friction points
4

Optimize & Scale

  • Deep-dive analytics and reporting
  • Scale winning creatives, channels, and geographies

Case Studies

Real Results From MVAS & Content Providers

Increasing Subscription Conversions by 40% for a Content Service

A leading content provider partnered with Crypt.Media to improve subscription performance for their mobile entertainment service.

  • Simplified user journey across SMS and WAP flows
  • Introduced pre-landers with clear value proposition
  • Launched targeted campaigns with optimized creatives

Result:

40% increase in subscription conversion and 25% uplift in net revenue (within 3 months)

Driving High-Quality Leads at Scale

A regional MVAS brand needed consistent lead flow for a new learning service.

  • Defined ideal customer profiles and segmented regions
  • Used a mix of social, display, and affiliate channels
  • Implemented continuous A/B testing on ads and landers

Result:

35% lower cost per lead and 2x increase in daily activations

Boosting Content Engagement for a Lifestyle Service

Improved content packaging and user engagement through strategic optimization.

  • Improved content packaging and categorization
  • Introduced weekly themed campaigns and seasonal content
  • Set up user-behavior–based engagement nudges

Result:

30% higher session duration and improved retention

Why Us

Why MVAS Brands Choose Crypt.Media

MVAS specialization – We're built around mobile value-added services and content providers, not generic marketing.
End-to-end capabilities – Strategy, content, integration, marketing, and analytics under one roof.
Operator & partner experience – Practical experience working with telcos, aggregators, and platforms.
Performance mindset – We focus on measurable outcomes: subscriptions, revenue, and retention.
Flexible commercial models – Project-based, retainer, or performance-linked engagement.
Lean & responsive team – Faster iterations, direct communication, and custom solutions.

Technology and Integrations

Built to Work With Your Existing Stack

Our team adapts to your current technology and operator landscape. We connect your services across:

Telco billing systems and subscription APIs
SMS, USSD, IVR, and WAP/WEB flows
Android apps, mobile sites, and landing pages
Analytics and tracking tools
CRM / marketing automation (where applicable)

Industries We Serve

We Work With

Content providers (music, video, infotainment)

EdTech & learning platforms

Media & entertainment brands

Telcos & MVAS aggregators

Health, wellness & lifestyle services

FAQs

Frequently Asked Questions

Let's Build Your MVAS Success Story

Share a few details about your product or idea, and our team will get back to you with next steps.

Get in Touch

Phone / WhatsApp

+91-9315424768

Skype

live:.cid.8e432700f66e093b